MBA – Master of Business Administration

The Master of Business Administration (MBA) master level business degree designed to equip graduates with sophisticated and knowledge across the business disciplines MBA program of individuals an opportunity to develop corporate leadership ability in an increasingly dynamic global society by enhancing their knowledge managerial skills and personality development. The program is designed for graduate level students who wish to achieve an entry, qualification and credit towards MBA program.
The program also appeals to individuals with experience and management skills which raise awareness to the knowledge of Business Management foundations control of business decision-making advanced functional skill and the global ethical environment of business Students also develop skills using appropriate technology for analysis: and communication

Curricular Structure

The MBA program has been designed of 70 credit) hours with 26 course components including internship project or thesis. The beauty of MBA of Purbanchal University is its course on seminar series from 2nd to 4th semester. There will be two non-credit courses for non-management background students Each course component has a weight of 2 or 3 credit hours requiring a minimum of 32 of 48 direct class contact hours per semester & 5 credit hours for internship or thesis The course structure of the program is as follows.
MBA Course – cycle
Total No. of Courses -26
Total Credit Hour-70
Non Credit Course for Non Management Background Students (Extensive Classes for 15 Days)
NC-1: Qualitative Skills for Business Studies
NC -2: Accounting Knowledge for Managers

Curricular Structure (Master of Business Administration)

Semester Course Title Credit Hrs.
I Marketing for Managers 3
Communication for Managers 3
Accounting for Managers – I 3
Legal Framework of Business 2
Decision Sciences 3
Elective-1 2
Total Credit Hrs. 16
Semester Course Title Credit Hrs.
II Accounting for Managers -II 2
Human Resource Management & Organizational Behavior 3
Economics for Managers 3
Financial Management 3
Operations Management 3
Seminar I 2
Elective-2 2
Total Credit Hrs. 18
Semester Course Title Credit Hrs.
III Entrepreneurship and Social Enterprises 2
Research Methodology and Thesis Proposal 2+1
Information Technology Management 3
Elective-3 2
Seminar II 2
Specialization I 2
Specialization II 2
Total Credit Hrs. 16
Semester Course Title Credit Hrs.
IV International Business 2
Strategic Management 3
Corporate Governance and Corporate Social Responsibility 2
Seminar III 2
Specialization III 2
Specialization IV 2
Thesis 6
Total Credit Hrs. 18

 

 

 

Elective-1: Any One

  1. Principles and Contemporary Practices of Management
  2. Introduction to Computing

 

Elective-2: Any One

  1. E-commerce and Digital Marketing
  2. Introduction to Public Relations

 

Elective-3: Any One

  1. Organization Design and Change
  2. Project Management

 

Specialization Areas (Any One)

  1. Marketing
  2. Finance
  • Human Resource Management
  1. Operations and Supply Chain

 

Courses under each Specialization are as follows-

  1. Marketing (Any 4)
    1. Marketing Research
    2. Product and Brand Management
    3. Sales Management and Retailing
    4. Service Marketing and CRM
    5. Advertising Management

 

II.                 Finance (Any 4)

  1. Corporate Financial Reporting and Analysis
  2. Capital Structure
  3. Security Analysis and Investment Management
  4. Management of Financial Institutions
  5. Financial Derivatives and Engineering

 

III.               Human Resource Management (Any 4)

  1. Team Building and Conflict Management
  2. Industrial Relations and Labor Legislation
  3. Training and Development
  4. Talent Management
  5. Performance Management: Systems and Strategies

 

IV.              Operations and Supply Chain Management (Any 4)

 

  1. Inventory and Warehouse Management
  2. Designing and Managing Supply Chain
  3. Procurement and Materials Management
  4. Network Design
  5. Facility Location Management